Monday, February 23, 2009

How to Sell Your Stuff on Ebay - Part 1

This is the beginning of my long-awaited series on selling your stuff on eBay! Selling my used goods on the internet has always been second nature to me, but many people my age are puzzled and intimidated at the idea of eBay for purchasing or selling. Though many of their hesitations range from security to complexity, eBay's security and oversight is evolving constantly. eBay has strict policies that governs its sales (I've had my auction pulled for the tiniest accidental inflictions! - More later) and bidding process. Though it is known for its world-wide auctions, new selling tools such as "Buy It Now" have been added. I sometimes use it as a realistic price-check on goods and others may use it to promote their business, brand or message. eBay earns its revenues by charging fees for listing an item (starts at 35 cents) and after the item sells (based on % of final auction price).

Before I go more into more specifics, let's establish your primary reasons for selling an item on eBay. You are like me, looking to sell an item that you do not use anymore - this can be a second hand item or a unwanted gift. Now, the very first step is one that is often overlooked - the picture. The value of an item is greatly improved by its goodappearance. Companies know this, so they hire models to display their products. Blurry, dark photos with a messy bed in the background will not do!!!

My tips to producing great auction pictures:
1) Clean and shiny items. We're humans - we like shiny things. Take the time to wipe down and shine whatever it is that you are selling.
2) A neutral and clean background. This conveys professionalism and intelligence. It shows buyers that you are committed to selling an item responsibly.
3) Include all peripheral items. This can be any extra items that will come with the item, such as boxes, cords, etc. In this example below, I have taken a clean picture of the digital camera that I wish to sell. Note the background and peripheral items.4) Take special attention to any flaws. Below, my iPod nano has light scratches on its back, so I took close-up pictures of it. It adds a personal element and shows that I am a forthcoming/honest seller.5) Wear it! If you are selling used clothes, wear it or put it on a manequin. The same goes for handbags, shoes, etc. People want to see how this item relates to the body.Finally, load your pictures from your camera onto your hard drive. eBay lets you post your first picture, free of charge. Each additional picture costs 15 cents. If you are selling a small and cheap item, one picture shall suffice. Since I will be selling electronics, I will be displaying several pictures on my auction page.

In my next segment, I'll start you on signing up for an account and how to begin gathering data for your auction.

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